You are sure to have encountered some form of email marketing if you use email. Email marketing gives you the ability to both work to retain current customers while also engaging potential customers. If an email marketing campaign is something you want to do, keep reading for some handy advice.
Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.
To get people to opt-in and give permission for you to send email marketing messages to them, offer an incentive. Offer a discount or a coupon on one of your products or services. Include a whitepaper or newsletter about your niche or market. Give your prospect something in return for access to their inbox.
Use A/B testing to view the subject line. Split your mailing list into two groups and mail one email with one subject line to one group and another to the other group. This can help you see which subject lines cause readers to open your messages and which get ignored.
Test the different formats of emails. New offers and the most crucial information should always be at the top. However, it is important to experiment with different formats to see which ones are most effective. Once you find what works, continue to use it. When you do this all of your customers know where they need to look for when searching for information they are interested in reading.
To use email marketing to build confidence in your company and products, avoid turning your emails into gimmicks. Don’t tarnish the professionalism of your image by using irritating tactics like writing all in caps or incorporating symbols like dollar signs. Most importantly, never talk down to your customers or make grossly exaggerated promises about your products.
Capture the attention of your readers with the right subject line. You might want to se from 30 to 50 characters and create a sense of urgency. The subject line should give an indication of what the reader can expect once they open the email. Including an attractive incentive will increase the interest of recipients.
Use words that are appropriate to the industry you are focusing on in your marketing materials. For example, if you are writing marketing materials for new technological items, use words such as “new,” “advanced” or “state-of-the-art” that are commonly used in that industry. Using the right words will help increase your products’ appeal to your customers.
Marketing by way of email is an everyday occurrence that pretty much everyone is used to by now. It is a useful and popular method of communication, employed by many different companies for a number of reasons. When utilized properly, the gains from this type of campaign can be astounding. Just make proper use of the tips you have seen here and build on your success.